Sir Richard Branson is looking for the next big green business
- 17 April 2013
LONDON: Sir Richard Branson is chairing the jury of this year’s Postcode Lottery Green Challenge, a competition which seeks promising green businesses in order to award the winner with a €500,000 boost.
The seventh edition of the annual Postcode Lottery competition opens today to sustainable start-ups all over the world, which can submit their business plans at greenchallenge.info until July 17, 2013 for a chance to win.
To enter the Postcode Lottery Green Challenge, a product or service must reduce greenhouse gas emissions and be capable of being brought to market within two years.
After being judged by an expert preliminary jury and chosen as one of several finalists, the one winning entrepreneur will receive €500,000. Another €200,000 will go to one or two runners-up.
The jury will announce the winners on September 16, 2013 at a ceremony in Amsterdam.
After serving on the jury in 2007, Richard Branson returns this year as chair. He said: “The Postcode Lottery Green Challenge calls on entrepreneurs to find solutions to climate change, one of the most urgent issues we face today. I encourage everybody around the world with a great green idea to enter this prestigious contest. One smart, creative idea can make a huge difference.”
The competition is an effort by the Dutch Postcode Lottery to bring innovative green products and services to mass market in a bid to address climate change. Over the past six years, the Challenge has advanced several valuable, low carbon ideas. Molly Morse won last year's grand prize for Mango Materials, a company that uses bacteria to turn methane into biodegradable plastic.
Mark Kenber, CEO, The Climate Group, said: “It is great to see a legendary entrepreneur like Richard Branson on the jury for the Postcode Lottery’s excellent Green Challenge, which offers a unique platform to help start-ups bring what could be a truly innovative low carbon solution to mass market, when it might otherwise remain in the margins. We need to keep cultivating and up-scaling solutions like these that challenge ‘business-as-usual’ and drive forward the clean revolution.”
Photo: INMA/Jarle Naustvik