Green entrepreneur with the best business plan will win €500,000
- 10 March 2014
LONDON: The eighth Postcode Lottery Green Challenge opens for entries today, inviting start-up entrepreneurs to share their CO2-reducing business ideas to be in with a chance of winning €500,000 (~US$694,000).
To win, products or services must reduce greenhouse gas emissions and be capable of being brought to market within two years.
The €500,000 prize money will be used to develop the winning business' product or service and help bring it to market. The Postcode Lottery will also award €200,000 to one or two runners-up.
“Innovation is key in fighting climate change. The Postcode Lottery Green Challenge is an incredible platform for innovative products and services. Not just because of the prize money, but also because of the global exposure and valuable network”, says contest jury member Jim Walker, co-founder of The Climate Group.
The Dutch Postcode Lottery stages the competition every year. Last year's winner was US entrepreneur Ginger Dosier, who is using the prize money to realize her revolutionary green business BioMason, a CO2-free brick production process.
Dutchmen Wolbert Allaart and Patrick Heuts received runner-up prizes. Allaart for his novel wind energy-generating technique and Heuts for his innovative barge propulsion system.
In January we hosted a live Google Hangout with winner Ginger Dosier and other green entrepreneurs, where they discussed innovation and the power of awards, prizes and crowd-sourcing like the Postcode Lottery Green Challenge in driving clean tech forward.
Jury member Marty Pickett, Executive director and general counsel, Rocky Mountain Institute, commented: “I am looking forward to judging new brilliant ideas this year. Every year, the quality of entries improves and the decision gets more difficult. The Postcode Lottery Green Challenge gives products or services that can create real change, every possible chance of success.”
Ellen MacArthur chairs this year’s jury. In 2005, she broke the world record for sailing around the world alone. She subsequently set up the Ellen MacArthur Foundation to speed the transition to a circular economy with the help of educational institutions and businesses.
Her fellow jurors are:
- Liesbeth van Tongeren - Dutch MP, Groen Links party
- Marty Pickett - Executive director and general counsel, Rocky Mountain Institute
- Jim Walker - International programmes strategy director & co-founder, The Climate Group
- Marcel Wanders - Industrial designer
- Alexander Klöpping - Internet entrepreneur and journalist
- Marieke van Schaik - Managing director, Dutch Postcode Lottery
Entrants must submit their business plans by June 3, 2014. The jurors will then choose the winner on September 11 at the final in Amsterdam.